Benchmarking B. 1919. At EMBA PRO, we provide corporate level professional Marketing Mix and Marketing Strategy solutions.Strategic IT Transformation at Accenture case study is a Harvard Business School (HBR) case study written by Mark Jeffery, Daniel Fisher, Mirron Granot, Anuj Kadyan. A Blue Ocean Strategy for “Blue Ocean Strategy”: on Performativity of Strategic Management. Table of Contents List of Abbreviations List of Figures List of Tables 1 Introduction 1.1 Problem Statement 1.2 Objective 1.3 Research Method 1.4 Relevance of the Topic 1.5 Structure of the Work 2 Theories and Concepts of Strategy 2.1 Strategy 2.1.1 Definition of Term 2.1.2 Goals and Purpose 2.2 Market-Based View according to Porter 2.2.1 Poters Five Forces 2.2.2 Generic Competitive Strategies 2.3 Reso… Blue Ocean Strategy : Starbucks • Starbucks sold a retailing concept: the coffee bar, offering relaxation and conversation, and drinks made with quality beans, frothy and flavored milks, creams, syrups and ices. Answer the following four questions to show how your idea achieves a leap in value for buyers and low cost for your company The Blue Ocean strategy canvas is a diagnostic tool and a framework for action that helps market researchers ask the right questions for supporting the development of a competitive strategy. Buyer Utility Map. She was born in the United States. The target environment consists of the business to consumer (B2C) market in the fast fashion industry. A Blue Ocean strategy is about breaking out of the red ocean of bloody competition to create a new uncontested market space that makes competition irrelevant. The purpose of this research is to gain insight into the Blue Ocean Strategy by focusing on the strategy canvas, the four actions framework, the eliminate- reduce- raise- create (ERRC) grid, and the six paths framework. The Eliminate-Reduce-Raise-Create (ERRC) Grid (aka. Craft an ERRC grid for yourself based on your reading in Blue Ocean Strategy, Chapter 2. What was the new Blue Ocean Strategy for Marvel? I found the sections that actually prescribed theory and mechanisms for creating blue ocean innovations the most lacking in specificity, but the overall frameworks made sense to me. Blue Ocean strategy by Casella wines • Casella wines ,an Australian winery made a easy to enjoy wine for everyday by looking at demand side of the industry alternatives of beer, spirits, and ready-to-drink cocktails. The Eliminate-Reduce-Raise-Create Grid (ERRC) is complementary with the four actions framework.It pushes companies not only to ask all four questions in the four actions framework but also to act on all four to create a new value curve, essential for unlocking a new blue ocean. The Blue Ocean Strategy workshop is centered on learning the tools and principles to help you differentiate your products and services radically, as well as on generating valuable insights and value proposition prototypes ready to be tested or/and solving a … Also known as The Four Actions Framework (see Blue Ocean Strategy), the ERRC Grid asks leaders four fundamental questions: Eliminate — which factors in your industry are taken for granted and should be eliminated? ERRC Grid: What to eliminate, reduce, raise, and create ‘Blue Oceans’ are a must and an almost sure shot way to success because when companies have to compete in a red ocean market space, the competition is cut throat and fierce. The target environment consists of the business to consumer (B2C) market in the fast fashion industry. The Blue Ocean Strategy tagline for [yellow tail] might be “a fun, simple wine that can be enjoyed everyday.”. These elements can be used as an adjusting tool on your way to new market segments. Not only does it provide a deeper understanding of this strategic framework made famous by Professors W. Chan Kim's and Renee Mauborgne's two books— Blue Ocean Strategy and Blue Ocean Shift —but it also shows how easy it is to adopt many of its supporting tools—As-Is Strategy Canvas, Four … The Eliminate-Reduce-Raise-Create Grid (ERRC) is complementary with the four actions framework. Academy Of Management Proceedings , 2017 (1), 17635. doi: 10.5465/ambpp.2017.17635abstract The ERRC Grid is a visual tool that you can use to communicate with your team and/or use it to develop a new “future-state” strategy canvas. The portfolio contains the following templates: Eliminate-Reduce-Raise-Create (ERRC) Grid (3 different formats) Six Paths Framework. Uber’s Blue Ocean Strategy can be analyzed using the ERRC Grid where in the company eliminated the hassles of booking taxi, paying the driver exactly or change problems, tipping issues, arguments & denial of services, reduced the problems of drivers too along with customers by matching the rides and Uber just takes 20% … ! 2! Figure’4:AsEisstrategycanvasformationresult’ After!the!as]is!strategy!canvas!was!constructed!we!were!able!to!get!to!work!filling!outthe! Create a powerful business strategy in a risk-minimizing, opportunity-maximizing way by following a proven set of blue ocean tools and frameworks. This value innovation will differentiate you from your competitors. We would like to show you a description here but the site won’t allow us. Description. One of the ways a new value proposition is developed is via the ERRC Grid in Blue Ocean Strategy. Blue Ocean Strategy C. Business Process Re-engineering D. Balanced Scorecard ️management Eliminate, Reduce, Raise, Create (ERRC) Grid is … The eliminate-reduce-raise-create grid for Cirque du Soleil shows how it used this tool of the Blue Ocean Strategy to set it apart from others and succeed as a circus SME. Blue Ocean Strategy Template Portfolio. The ZARA (referred as “Zara Color.fashion” from here on) case study provides evaluation & decision scenario in field of … Blue Ocean Strategy offers systematic and reproducible methodologies and processes to innovate and create new market spaces. They applied the ERRC grid in the following ways; Eliminate and reduce: strategies did bring down the price on the gaming platforms; thus, it becomes more appealing to even more customers. Using your ERRC Grid for Marvel, develop a Strategy Canvas comparing Marvel studios to … Eliminate: UBER eliminated the hassles of booking taxi, paying the driver exactly or change problems, tipping issues, arguments & denial of services, uncertainty of getting taxi’s, safety issues of driver verification. The Eliminate-Reduce-Raise-Create Grid (ERRC) is a four-quadrant grid that allows the company to list and categorize value drivers in a visual format. Our portfolio of templates provides eight typical tools that are used to define and implement a blue ocean strategy. It allows for thoughtful consideration on what to eliminate, reduce, raise, and create. The Eliminate-Reduce-Raise-Create Grid (ERRC Grid), a key blue ocean analytic, allows us to lay this out. IMPORTANCE OF BLUE OCEAN STRATEGY 4. Blue Ocean Strategy : Starbucks • Starbucks sold a retailing concept: the coffee bar, offering relaxation and conversation, and drinks made with quality beans, frothy and flavored milks, creams, syrups and ices. 宝塚の広告企画会社クルーズが年に4回発行している地域コミュニティ情報誌ComiPa!(コミパ!)
宝塚市のグルメやお稽古、街の素敵な情報を発信!
情報提供してくださる方・バナー広告主様も募集中です‼ ERRC Grid PowerPoint Diagram. The Blue Ocean Leadership Grid is an analytic tool that complements the Leadership Canvas and helps you formulate your blue ocean leadership profile that can unlock the ocean of unrealized talent and energy in your organization. ! Blue Ocean Strategy - Summary and Examples. As a result, [yellow tail] wine became the fastest growing brand in US wine history and by 2003 became the #1 bottled red wine in the United States. Good manners essay for class 10. Here are some of the tools that you will need to help you implement Blue Ocean thinking: 5-Step Process of Implementing Blue Ocean. After such deliberation, the grid may be filled up with decisions and plans which must be eliminated, reduced, raise, or created. Strategic management framework and traditional tools Blue Ocean vs. Red Ocean Blue Ocean Tools Value Innovation Strategy Canvas . Developed by Chan Kim and Renée Mauborgne, ERRC Grid is a grid-like model that drives firms to focus on eliminating and reducing, as well as raising and creating while unlocking a new blue ocean. ERRC Grid. Blue Ocean Strategy 1. their industry from a different perspective in order to identify potential Blue Ocean opportunities. I’ll start with the Blue Ocean Strategy. The authors of the strategy claim that companies should not focus on fighting competitors, but instead should create a “blue ocean” of uncontested market space. The strategy includes a few techniques including the Eliminate-Reduce-Raise-Create Grid (ERRC) and the 4 Action Framework. Tuesday, March 19, 2013. It is a matrix that focuses… View ERRC_GRID_STRATEGY_CANVAS.docx-converted.docx from ENTREP. The impact of the concept and the principles involved were given due recognition and admired. The goal is to provide you with the baseline level confidence to move forward on a Blue Ocean shift or strategic direction. ERRD Matrix) is an essential tool of blue ocean strategy. The authors of the strategy claim that companies should not focus on fighting competitors, but instead should create a “blue ocean” of uncontested market space. The strategy includes a few techniques including the Eliminate-Reduce-Raise-Create Grid (ERRC) and the 4 Action Framework. Both of these look at four elements: This is an action framework that drives you to find out what leadership activities should be eliminated, … The Blue Ocean Strategy is based on creating an uncontested market space and making competition irrelevant. 1. It can be easily customized to suit the needs for other organizations. The ERRC grid’s key issues (eliminate, reduce, raise and create) are important elements of the Blue Ocean Method. The Eliminate-Reduce-Raise-Create (ERRC) Grid can help you unlock a new blue ocean of uncontested market space. One goes through and exercise, generally with use of the As-Is Strategy Canvas to determine the current strategic key factors of competition. The 6 Principles of Blue Ocean Strategy Formulation principles Risk factor each principle attenuates Reconstruct market boundaries Search risk Focus on the big picture, not the numbers Planning risk Reach beyond existing demand Scale risk Get the strategic sequence right Business model risk Execution principles Risk factor each principle attenuates Overcome key … Blue Ocean Strategy in the Networked Society – Part 2. Uber’s Blue Ocean Strategy can be analyzed using the ERRC Grid where in the company eliminated the hassles of booking taxi, paying the driver exactly or change problems, tipping issues, arguments & denial of services, reduced the problems of drivers too along with customers by matching the rides and Uber just takes 20% … Cirque du Soleil versus Ringling Bros. Create a business strategy that sets you apart with blue ocean strategy tools and frameworks.. Blue Ocean Studio ™ is an interactive and collaborative platform that will guide you through the proven blue ocean tools and process. The thinking that took place to move through Visualization, the Four Actions, and the ERRC Grid is manifest in the Strategy Canvas. Blue Ocean Strategy (PPT) - Free download as Powerpoint Presentation (.ppt / .pptx), PDF File (.pdf), Text File (.txt) or view presentation slides online. Our multimedia cases and interactive exercises are designed to help you build a deeper understanding of key blue ocean strategy concepts, developed by world-renowned professors Chan Kim and Renée Mauborgne. The Eliminate-Reduce-Raise-Create (ERRC) Grid is an essential tool of blue ocean strategy developed by Chan Kim and Renée Mauborgne. Here’s what they are for. The authors of the strategy claim that companies should not focus on fighting competitors, but instead should create a “blue ocean” of uncontested market space. At EMBA PRO, we provide corporate level professional Marketing Mix and Marketing Strategy solutions.ZARA case study is a Harvard Business School (HBR) case study written by David J. Arnold. 4 Formulation and Execution of Blue Ocean Strategy 4.1 Analytical Tools and Frameworks for Formulation 4.1.1 Strategy Canvas 4.1.2 Four Actions Framework 4.1.3 ERRC Grid 4.1.4 Strategy Characteristics Blue Ocean Strategy By W. Chan Kim & Ren é e Mauborgne Instructor: Wesley Shu 2. Proses inovasi nilai dilakukan melalui metode pendekatan blue ocean strategy dengan menggunakan dua alat analisis yaitu kanvas strategi dan ERRC grid. By using the blue ocean strategy Netflix becomes a dominant movie streaming service provider in the world with $3.6 billion in revenue and $17 million in profit in 2012. ERRC GRID The Eliminate-Reduce-Raise-Create (ERRC) Grid developed by W. Chan Kim and Renée Mauborgne is a simple matrix like tool that drives companies to focus simultaneously on eliminating and reducing, as well as raising and creating while unlocking a … Here’s Cirque du Soleil’s: A good blue ocean strategy has items in each of the four grids. In review, the As-Is strategy canvas is a visual depiction of your industry and the company’s state of play. Formulating an effective B2B marketing framework via Strategy Canvas and ERRC Grid from Blue Ocean Strategy. Blue Ocean Strategy – Indian Telecom Industry 1= V Low Blue Ocean Strategy Canvas 2= Low 3=Average 6 4=High 5=V high 5 4 3 2 1 0 Red Ocean Blue Ocean 4. This is a workshop presentation developed by KB Yip and YS Lieu for a Learning Institution. I’ll start with the Blue Ocean Strategy. Blue ocean pedagogical materials, used in over 2,800 universities and in almost every country in the world, go beyond the standard case-based method. View Group8_Blue-Ocean-Activity.docx from BSIT 101B at STI College (multiple campuses). The ERRC Grid is a complementary analytic tool to the four actions framework where you can arrange the factors in a 2×2 matrix. Strategy Canvas The next step is to employ the the strategy canvass to visualize aspects of the value chain. The strategy includes a variety of analytic tools and frameworks to help you distance yourself from this red ocean of competitors and create a “blue ocean” of undisturbed market space where it is possible to operate without competition. The Eliminate-Reduce-Raise-Create (ERRC) Grid is an essential tool of blue ocean strategy developed by Chan Kim and Renée Mauborgne. 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