NBCs storied "Today" was once an iconic giant of morning television, but a devastating collapse in viewership last week left the show with its smallest audience in at least 30 years. The income profiles of all three major cable news network audiences also closely track the general public. NBC Nightly News with Lester Holt averaged 7.32 million, down 11% from 8.27 million; and CBS Evening News with Norah O'Donnell posted 5.4 million, down 8% from 5.86 million. In June 2011, USA debuted Suits, with Meghan Markle to join Royal Pains, Psych, Burn Notice, Covert Affairs among several other original scripted dramas. In 2022 CBS News is expected to revamp CBSN, a streaming service they launched in 2015. Men dominate the regular audiences of the financial publications included in the survey: 73% of the regular readers of the Economist and Bloomberg Businessweek are men as are 71% of regular Wall Street Journal readers. According to a Gallup study conducted in 2013, 94 percent of Fox viewers "identify as or lean Republican.". (Overall, seniors watch the most TV. The "NBC Nightly News" lost 700,000 viewers last week Lester Holt's first subbing for the disgraced Brian Williams. About half the public (52%) also knew that the national unemployment rate is about 8%. "Share of Americans Who Watched Nbc in The past 4 Weeks in 2018, by Age. While some critics feel the show is in shambles and out of the zeitgeist, others think it just needs to revert back to its pre-Donald Trump formula for success. There is no question that the ideological divide in America is growing and while the audiences of Fox News and MSNBC look the same in some demographic aspects, it is clear that they couldnt be much different based on their politics. Additionally, Nightly News is #1 in A18-49 with1.085 million viewers, beating ABC by +39,000 (+4%), marking its first win in that measurement in over a year. Access to this and all other statistics on 80,000 topics from, Show sources information 2023 FOX News Network, LLC. - (Photo by: Peter Kramer/NBC/NBC Newswire/NBCUniversal via Getty Images). Sister network A&E had an even sharper decline. The viewer hemorrhage was magnified by the fact it happened in the winter tra A former associate of Rudy Giuliani is expected to plead guilty to federal campaign finance charges, court documents show. This means that no matter how you define your audience, NBCUniversal can help you reach them. July 18, 2022. In addition, besides investing in content, media companies are more likely to promote their streaming services and their programs rather than cable. Martin Nielsen. Not surprisingly, many top-tier cable networks have reported double-digit declines in primetime audience delivery since 2011. It was surprisingly easy. You only have access to basic statistics. One potential consequence of the Talibans rapid takeover of Afghanistan is that they could have access to biometric and other data the government and fleeing Afghans left behind. The U.S. already pays more than twice as much for brand-name prescription drugs as other wealthy countries, according to a RAND study. For example, 67% of Fox News viewers support a wall or fence along the Southern border, while 70% of MSNBC watchers oppose this. FORMER TODAY ANCHOR ANN CURRY STILL DOESNT KNOW WHY NBC NEWS FIRED HER. [1] As a result, in 2021 the number of cable networks averaging over one million viewers in primetime dropped to nine, with three of them news channels. Legal Statement. TheFutonCritic.com is the web's best resource for breaking news and press releases about primetime television. In 2011 the network averaged 1.01 million primetime viewers, ten years later the average audience fell 70% to 301,000. Leveraging our data-driven targeting capabilities, we can help you connect with the right consumers across our portfolio through: Check out some examples of key audience segments we can help you reach. Rachel Maddow, Joy Reid and Nicolle Wallace led MSNBCs special Decision 2020 convention coverage along with Brian Williams, Chris Hayes, Lawrence ODonnell and Ari Melber. LPGA Tour Championship. . Along with Food Network, HGTV was acquired by Discovery from Scripps in 2017. Using data, tech, and creativity to help brands reach the right audiences to make meaningful connections at scale across NBCUniversals portfolio. Compared to January 2020, CNN nearly tripled its viewership in the key 25-54 demographic, and more than doubled its total daily viewership and its primetime audience both overall and in the key. (October 31, 2018). Democrats want to use those prices as the standard for private insurers as well, which would lower premiums on employer plans. The week gave NBC its highest-rated week of 2021, and Nightly News took the title for the most-watched weekday program in all of television for the week (not counting sports, syndication and specials). With NBCSN shelved, USA Network will be adding more live sports to its network including the Olympics, English Premier League, NASCAR and the newly relaunched USFL. Disney: In November, Disney announced that ESPN had 76 million household subscribers, a decline of 24% from their highwater mark of 100.1 households in 2011. It could matter. Craig Melvin, Sheinelle Jones, and Al Roker were the anchors for the broadcast and did not disclose further details. Whos watching? Paramount Networks Yellowstone. NBC was officially the most-watched network in America from 2020-21. Wall Street is now looking for revenue growth from streaming video. Nightly News averages 8.578 million total viewers, topping ABCs World News Tonight by +189,000 (+2%). I cover political media--and media politics. The CW was fifth in ratings with a 0.1 and in . You've successfully subscribed to this newsletter! The November victory represents ABCs first back-to-back November sweeps victory in 25 years. , which drew 1.482 million, essentially a draw. On Thursday night, MSNBC ranked #1 again in total viewers, averaging 6.146 million, outperforming CNN in total viewers by +581,000 (+10%), ABC News by +3.2 million (+107%), CBS News by +4.2 million (+210%), and FOX News by +3.2 million (+108%). In the younger demoviewers 18-49NBC Nightly News prevailed with a total audience of 1.085 million viewers, followed by ABCs World News Tonight (1.046 million viewers) and CBS Evening News (678,000 viewers). We swear, America's Most-Watched Network (they're telling the truth) CBS isn't bribing us for this section. Share of Americans who watched NBC in the past 4 weeks in 2018, by age [Graph]. The regular viewers of MSNBC also are mostly women (62%). With such a strong programming lineup, USA averaged 3.17 million primetime viewers in 2011. You may opt-out by. Fox News viewers are a bit more likely to be employed, while MSNBC watchers are more likely to be employed in professional or managerial roles than the Fox News audience: Further, when looking at education, the differences between the groups expand: This education demographic is what drives the differences between Fox News and MSNBC viewers. You need a Statista Account for unlimited access. Show publisher information Get all the stories you need-to-know from the most powerful name in news delivered first thing every morning to your inbox. 38,057,336: The number of confirmed cases of coronavirus in the United States, per the most recent data from NBC News and health officials. All five averaged more than 38 million viewers. On the downside, NBC's evening newscast was -10% in total viewers and -21% in the key A25-54 demo from Q4 2020. The audience delivery has since dropped by 71% and averaged 423,000 viewers in 2021. 1 entertainment program rank for the first time ever. WASHINGTON, D.C. (Aug. 21, 2020) MSNBC was the most-watched network across both broadcast and cable in total viewers for the 2020 Democratic National Convention (Aug. 17-Aug.20), sweeping each night in primetime and unseating CNN from the 2016 most-watched position. At least four-in-ten regular readers of magazines such as the Economist (46%) or the New Yorker (41%), as well as regular NPR listeners (43%), have family incomes of $75,000 or more. By contrast, Sunday's final round of the PGA Tour 's Honda Classic averaged 2.38 million viewers on NBC. Additionally, NBC News produces Third Hour of TODAY, TODAY with Hoda and Jenna and Sunday TODAY with Willie Geist, as well as primetime specials and breaking news reports. . Bad news first: The two-episode premiere of Magnum P.I. Todd also anchored NBC News NOWs special coverage. Nightlys win during the big Thanksgiving viewership week marks its first total viewers win over ABC in three years, and its highest weekly viewership in nearly a year. Get full access to all features within our Business Solutions. Drama, Crime and Mystery. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Research Manager Consumer & Business Insights, Profit from additional features with an Employee Account. Among the key A25-54 demo, Nightly News averages 1.471 million viewers, topping CBS by +529,000 (+56%). Ten years later TNT averaged 1.09 million viewers, a decrease of 53% (despite a year-over-year increase of 10% benefiting from the return of live sports such as March Madness and the NBA). But since this infrastructure-reconciliation effort by Democrats is going to continue to play out through the fall, were not getting worked up about a procedural ideological standoff in late August. In general, the regular audiences for most television and print news outlets tend to be older than the public as a whole. Two-thirds of the public knew that Barack Obamanot Mitt Romneyis more supportive of increasing taxes on higher-income people. Nightly News also marks its largest total viewer audience since Dec. 2020, and leads CBS Evening News by +3.253 million (+61%). In the key news demo, NBC News averaged 661,000 A54-54 viewers, also leading. By comparison, the regular audiences for both CNN and Fox News are more evenly divided between women and men. 8.3 million viewers - Average nightly viewers of NBC's "Nightly News" Dec. 2020. ESPN+ costs subscribers $6.99 per month (or $69.99 yearly). Here are the weaknesses in the NBC International SWOT Analysis: 1. PLUS, MSNBC IS #1 MOST-WATCHED NETWORK ACROSS ALL OF TV FOR 2020 DEMOCRATIC NATIONAL CONVENTION WITH 5.7 MILLION VIEWERS, NBC NEWS DIGITAL DRAWS MORE THAN 110 MILLION VIDEO STARTS, MORE THAN 4.5 MILLION TOTAL HOURS WATCHED. Total viewers for Fox News in primetime is higher than MSNBC, CNN and HLN combined: February Ratings - Nielsen Data PRIMETIME: FOX: 1,917,000 viewers (461,000 in 25-54) MSNBC: 841,000 viewers (258,000 in 25-54) Near the top of the list is how to lower drug prices. Speaker Nancy Pelosi and centrist House Democrats, locked in a standoff over the order the House should vote on bills, failed to reach a resolution by sundown as the two sides remained at odds over how to proceed after a series of meetings, NBCs Sahil Kapur writes. DePauw University professor and media critic Jeffrey McCall doesnt blame Trump, but he feels "Today" simply doesnt offer viewers what they want to consume to start their day. It was, despite being a short work week for most due to Thanksgiving, a big news week, with the emergence of the Omicron variant of the coronavirus, declared a variant of concern by the World Health Organization on Friday. There is a similar pattern when it comes to the family incomes of regular news audiences. And the CBS EVENING NEWS WITH NORAH O'DONNELL is on track to post the smallest demo gap with the NBC NIGHTLY NEWS in five years, and the thinnest margin in the adults 25-54 demo with ABC's. The historic ratings drop came at an awful time for the Peacock Network as it gears up to air the upcoming TokyoOlympics. Across digital, Nightly News saw 13.8 million views and 1.1 million hours viewed on and off platforms, including clips and full episodes. CBS Dominates the Week in Viewers and Key Demographics [12/13/05 - 12:00 AM] . As a result, in 2011, there were 19 cable networks that averaged over one million primetime viewers. Is a similar nbc news audience demographics when it comes to the family incomes of regular News audiences for both CNN and News. Are mostly women ( 62 % ) and averaged 423,000 viewers in 2011 the network 1.01! 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