The sheer variety of products available from live streaming platforms is a major part of its appeal and has contributed to its go-to status. We recommend using AdvertiseCast for your podcast advertising needs. Though live stream shopping is very “in the moment,” there’s a lot of behind-the-scenes preparation that goes into every session. But some merchants are after the “tuhaos” — the white whales of shoppers that don’t mind spending something like $2,000 on a virtual birthday cake on the live streaming app Inke. Some merchants will even offer a discount if you buy during a specific time, hoping to spur a bump in sales. It’s like video shopping for the space age. Rather than uploading previously recorded shows the way that television shopping networks do, live shopping hosts sell their wares in real time, and promotions only last as long as the live stream. LinkedIn. Résumés de matchs et buts. Ils sont de véritables influenceurs locaux ! “There are thousands of merchants selling the same thing and it’s difficult to stand out, but [live streaming] lets me engage with viewers and there is a higher chance they will purchase something,” says Hao. Un véritable succès pour cette boutique indépendante : ce sont en effet plus de 2 700 personnes qui ont regardé la vidéo, en direct ou en replay. Achat de produits, création d’un dialogue durable avec sa communauté, cette pratique représente une véritable opportunité pour les enseignes. Mais le live shopping n’est pas réservé qu’aux marques internationales. But live stream shopping adds a few unique twists that bring this age-old practice into modern times. No do-overs. » Ces sessions de shopping en live vidéo ont donc constitué une véritable réussite. If you find something you like, you take advantage of the “see now, buy now” mentality that’s made this practice so successful. Platforms like Taobao charge commissions on every sale, usually between 2% and 5%. Amazon launched its livestreaming shopping platform, Amazon Live, last year and Facebook and Instagram are reportedly piloting their own versions of the service as well. Watch Gem Shopping Network's Gem Shopping on Livestream.com. Now, Facebook. It’s as close to seeing and buying something in person as you can get without traveling to the store and handling the item yourself. Subscribe to the Single Grain blog now for the latest content on SEO, PPC, paid social, and the future of online marketing. Les news du Smart Shopping est un media conçu par Carmila pour les retailers. Click here to read more about livestreaming’s impact on the e-commerce industry. 61k Followers. “Attention shoppers: there’s a sale happening right now — on your phone.”. There are no do-overs. He also hosts two podcasts: Marketing School with Neil Patel and Leveling Up, an entrepreneurial podcast where he dissects growth levers that help businesses scale. Restaurateurs : comment faciliter sa reprise et se relancer cet été ? Single Grain HQ #3630 Aon Center, 707 Wilshire Boulevard Los Angeles, 90017, © 2021 Single Grain. On Air Items. En 2019, ces sessions de vidéo shopping en direct auraient généré plus de 63 milliards de dollars de ventes en Chine, selon le cabinet d’études Coresight Research. When you sell products through Live Shopping on Facebook, you are live streaming as you feature your products. Want to grow your organic traffic by 20-100%? All rights reserved. Analysis. Le Live Stream Shopping renouvelle l’expérience client. Trataremos tu información con respeto. Pour les clients, le bénéfice est autre. Les news du Smart Shopping est un media conçu par Carmila pour les retailers. The hosts often act as their own models or demonstrators, showing off all the features and functions of the products they’re selling. From the comfort of their homes, customers buy your products while watching you present, on their mobile, tablet or TV. En cliquant ci-dessous, vous acceptez que nous puissions traiter vos informations conformément à ces termes. Follows. For special events, such as Alibaba’s Single’s Day (November 11), the platform may earn as many as three billion views. Live stream shopping looks a lot like the home shopping channels here in the United States, in that viewers can tune into these channels, see what’s for sale and purchase immediately. They watch the hosts use, wear or test the products they’re promoting. If you do not see the player or there are any issues please call 310.567.2387 for help. We will treat your information with respect. The upgraded home shopping trend is most certainly catching on in the United States, but it’s likely to take a form all of its own. C’est une dynamique très vertueuse, qui permet d’offrir aux commerçants un surplus de visibilité, et aux clients qui ne souhaiteraient pas se déplacer à cause de la situation sanitaire, un moyen de réaliser leurs achats de manière ludique et conviviale », conclut la directrice du centre. El blog Smart Shopping utilizará la información proporcionada en este formulario solo para enviarte la newsletter informativa con fines de comunicación. Fondée par Liyia Wu en 2016, Shopshops guide les acheteurs chinois à travers les … Depuis le 26 avril 2018, le centre commercial Carrefour de Douai-Flers héberge une nouvelle locomotive :... Pour les restaurateurs, tout s’est arrêté du jour au lendemain en mars dernier. For sellers who want to earn a living from live streaming shopping, the process is a bit different. Items will still be shoppable via Walmart’s TikTok page after the live stream has ended. This factor shouldn’t be surprising, given that a recent report from Accenture shows that more than 70% of Chinese Gen Z consumers prefer buying products directly from social media, compared to a global average of 44%. 53k Followers. For example, 19-year-old Wang Hao models leggings in her home for hours a day and provides insight as to which pairs are best for sub-zero temperatures. Alors qu’il était très peu utilisé par les enseignes et quasiment inconnu du grand public, le Live Stream Shopping a connu un essor exceptionnel au cours des derniers mois du fait de la crise sanitaire. Download Video Last year, Amazon launched livestream shopping platform Amazon Live which brought in big-name celebrities such as Jessica Alba to headline live shopping streams. Program Guide. Together with their awesome team they’re on a mission to establish livestream shopping among retailers and brands in Europe and the USA. Click here to learn more and get started. Live shopping can be anything from a fashion show to celebrities reviewing their favorite product, which encourages viewers to purchase the same item in real time: This trend is experiencing explosive growth in the Chinese market with a projected value of $15.9 billion by 2020, up from just $1.8 billion in 2015. Fashion vixens dedicate a large part of their day to trying on clothes in front of the camera, earning 20-30% of every piece they sell. Impactful with mass-market products rather than go it alone products they ’ ll get ’.: there ’ s TikTok page after the live broadcast and interact with the buyers in time. Vos informations conformément à ces termes you will level up in the video and consider yourself out. During the live stream fait fortement parler de lui and 5 % ’ re promoting,! 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