Watch Gem Shopping Network's Gem Shopping on FRANÇAIS. Ce live, qui représente une version digitale et augmentée du télé-achat, encourage la conversation et l’échange, grâce à des fonctions chat et commentaires. Savvy buyers can find dirt-cheap items on live streaming shopping platforms. Viewers buy goods online from people who show off their latest finds — from lipsticks to … They watch the hosts use, wear or test the products they’re promoting. This includes influencer markets, live videos and entertainment, whilst promoting products to an infinite and engaged audience online – explaining its popularity. Ces vingt minutes de direct ont été l’occasion pour l’équipe du magasin de présenter sa sélection personnelle de produits et les promotions en cours pour le Black Friday. They get to see real people telling real stories about real products, which motivates them to buy. According to Kleiner Perkins' Internet trends report, “live broadcasts have actually become the number one source of revenue per hour in China, ahead of mobile games, television, radio, videos and music.”. Analysis. C’est une dynamique très vertueuse, qui permet d’offrir aux commerçants un surplus de visibilité, et aux clients qui ne souhaiteraient pas se déplacer à cause de la situation sanitaire, un moyen de réaliser leurs achats de manière ludique et conviviale », conclut la directrice du centre. Le dérapage de Serge Aurier, le suicide d’Océane, François Hollande chez Showroomprivé, le détenu de Béziers… Autant de « scandales » qui ont fait parler des applications de live stream tel que Periscope ou Facebook live. Loading ... JOIN THE CONVERSATION. Live stream shopping (or simply live shopping) has taken over the e-commerce airwaves in China, fusing established shopping models like the Home Shopping Network or QVC with live video, content marketing, influencer marketing and entertainment value. To be able to achieve this goal, it’s now raising a bridge round of 450,000 euros so it can better build traction for 2021. Eric Siu is the CEO of digital marketing agency Single Grain, which has helped companies such as Amazon, Uber and Salesforce acquire more customers, and co-founder of ClickFlow, an SEO experimentation tool that helps you increase your Google ranking. With Facebook Live shopping, you can easily go live from your desktop or mobile device and start showcasing your products to watchers. Dernières nouvelles sportives. Pour les enseignes comme pour les clients, les avantages du live stream shopping sont nombreux. Oveit is known for its live stream shopping service called, which lets retailers sell directly to consumers through live video sessions. « Face au succès des premiers live, plusieurs enseignes nous ont contactés pour participer au dispositif. Al hacer clic a continuación, aceptas que podemos procesar tu información de acuerdo con estos términos. La crise sanitaire nous a donné l’occasion de sauter le pas ». 52k Followers. Privacy Policy Personal Data Removal Request, That Have Generated 1,545%+ ROI for our Customers (and You Can Easily Use). Follow him on Twitter @ericosiu. If you do not see the player or there are any issues please call 310.567.2387 for help. 53k Followers. For sellers who want to earn a living from live streaming shopping, the process is a bit different. En effet, il a fait son apparition auprès du public chinois en 2013. is developing live shopping opportunities on Facebook and expanding it on Instagram. Le livestream shopping en direction de l'Occident Certains commerçants occidentaux ont recours à l’application de livestream shopping “Shopshops” pour cibler les clients chinois. Live stream viewers are traditionally men, but women are leading the charge with live stream shopping, making up more than 80% of viewership. It allowed users to buy products on Amazon that were reviewed during their live show. I’ll be watching to see how companies employ this strategy in the coming year, as well as how content marketers will find new ways to use it. Trataremos tu información con respeto. You can expect a quick reply from our team. Il constitue également une formidable opportunité pour les enseignes locales. Live stream shopping looks a lot like the home shopping channels here in the United States, in that viewers can tune into these channels, see what’s for sale and purchase immediately. In turn, influencers are able to be themselves and appeal to a niche market, rather than try to recreate the mass appeal messages that larger networks tend to pursue. “There are thousands of merchants selling the same thing and it’s difficult to stand out, but [live streaming] lets me engage with viewers and there is a higher chance they will purchase something,” says Hao. On Livestream We use cookies to give you the best experience possible. Taobao says that their live broadcasting platform has resulted in a 50% conversion rate and that their top seller has a following of over two million viewers and pockets about $4 million USD per year. The founders of New York-based fashion company And Luxe Inc explain how livestreaming creates a three-dimensional, interactive and social shopping experience for Chinese consumers looking to discover brands from all across the globe. China’s live stream shopping model may have grown its roots from the model of home shopping channels, but it offers an experience that no other outlet can compare to. Live-stream shopping is the next big thing to enter the world of e-commerce, already evolving from a Chinese billion-dollar industry. Brands, shop owners and individuals — like Luo Zhenyu who auctioned off his personal book collection, one of which started at 2.55 rmb and sold for 30,260 rmb — on these platforms can either broadcast their own live videos on their accounts or work with influencer marketers to promote and sell their products: For the buyer, live shopping is fairly simple. We built ClickFlow, a suite of SEO tools designed to increase your organic rankings and scale qualified traffic for your website. | Discover something new every time you shop with HSN! With over 300 million live stream viewers in China alone, it can be understandably hard for merchants to stand out. Want to grow your organic traffic by 20-100%? Think you’ve got a fresh perspective that will challenge our readers to become better marketers? Du côté de l’Occident, c’est la situation sanitaire qui lui a donné un coup d’accélérateur. Today, Alibaba alone has 617 million active mobile users and generated $768 billion in gross merchandise volume transactions in 2018, a year-over-year increase of 28%. Twitter. Fashion vixens dedicate a large part of their day to trying on clothes in front of the camera, earning 20-30% of every piece they sell. And when you’re ready to purchase, just click the embedded link in the video and consider yourself checked out. Dubbed live commerce, this convergence of video and shopping helps improve engagement, close the gap between customer and product, drive sales, and — in cases where bidding is involved — increase the average sales price. The live-stream shopping medium in China is more impactful with mass-market products rather than high-end luxury goods. Click here to learn more and get started. Contact us. La directrice du centre commercial Carrefour d’Orange Le Coudoulet, Mélina Cherakrak, a ainsi proposé aux commerçants de se lancer à leur tour. I consent to receive a confirmation and occasional e-mail He also hosts two podcasts: Marketing School with Neil Patel and Leveling Up, an entrepreneurial podcast where he dissects growth levers that help businesses scale. Click here to learn more and get started. With shops closed and people stuck at home with little to do, live streaming e-commerce is expected to grow to US$129 billion this year, according to iiMedia estimates. Users who tune in to shopping sessions can leave comments or ask questions, much like on Facebook Live videos. The hosts often act as their own models or demonstrators, showing off all the features and functions of the products they’re selling. By using our site, … ), The Agency Accelerator: Start Your Own Agency, Choose the Right Digital Marketing Agency. Program Guide ... Watch Us Live. Live events are recorded to drive engagement and sales later on as well. Qu’est-ce que le Live Stream Shopping ? We hate SPAM and promise to keep your email address safe. Ainsi, le 3 décembre 2020, la page Facebook « Centre commercial Carrefour Orange Le Coudoulet» a accueilli sa première session de shopping vidéo, avec l’enseigne IN&S. Together with their awesome team they’re on a mission to establish livestream shopping among retailers and brands in Europe and the USA. The main downside of live streaming as a business is also its most significant advantage; it’s live. Depuis le 26 avril 2018, le centre commercial Carrefour de Douai-Flers héberge une nouvelle locomotive :... Pour les restaurateurs, tout s’est arrêté du jour au lendemain en mars dernier. I consent to receive a confirmation and occasional e-mail updates. Oveit, founded in 2016, has a mission for the next five years to become the leader of live stream shopping. Elles ont permis de toucher près de 12 000 personnes, ont créé plus de 800 interactions, généré de nombreuses ventes, et même encouragé certains clients à se déplacer en boutique pour découvrir l’offre dans sa globalité. In the West, a similar concept was launched in the form of a daily live shopping program “Style Code Live” by Amazon, in March 2016, but was canceled after just one year of broadcast. In other words: entertainmerce. In this way, it provides consumers with a more engaging experience than just clicking and filling a virtual shopping cart. “Attention shoppers: there’s a sale happening right now — on your phone.”. It’s also highly interactive content. This allows you to share more information, demonstrate your products, answer questions from viewers and respond to their reactions. Though live stream shopping is very “in the moment,” there’s a lot of behind-the-scenes preparation that goes into every session. Grâce à ces moments en ligne, ils bénéficient d’une expérience qui va plus loin que la simple navigation sur une plateforme e-commerce. I consent to receive email messages from Single Grain. Alors qu’il était très peu utilisé par les enseignes et quasiment inconnu du grand public, le Live Stream Shopping a connu un essor exceptionnel au cours des derniers mois du fait de la crise sanitaire. Depuis le... Avec les mesures prises pour endiguer la pandémie, beaucoup d’enseignes doivent réduire ou suspendre leur... Recevez ces contenus chaque mois dans votre boite mail en vous abonnant à la newsletter ! The Smart Shopping blog will use the information you provide on this form only on the purpose to send you its « Smart Shopping » newsletter. Pour vous abonner à la newsletter du Smart Shopping, veuillez remplir les champs ci-dessous. Single Grain HQ #3630 Aon Center, 707 Wilshire Boulevard Los Angeles, 90017, © 2021 Single Grain. For special events, such as Alibaba’s Single’s Day (November 11), the platform may earn as many as three billion views. Achat de produits, création d’un dialogue durable avec sa communauté, cette pratique représente une véritable opportunité pour les enseignes. There’s also the two-way conversation that shopping via television or a traditional e-commerce website can’t accommodate.